Quantum Leap Farm's Charity Golf Invitational was ready for a fresh look and catchy name. A new logo was created depicting a golfer in the negative space of the horse head. The new name "Horse Play" was fun and memorable, not to mention much easier to say. The final logo chosen incorporated type face from Quantum's other major fundraiser, Stirrup Hope, to create recognition among donors.
Quantum Leap Farm
Quantum Leap Farm Rebranding & Logo Design
Quantum Leap Farm is a comprehensive equine-assisted therapy center serving children and adults with disabilities, children with cancer, wounded veterans, active military and their families. Quantum was in the dark ages for a long time in regards to their branding and graphic design. They created the pegasus to symbolize the carrier of warriors from Greek mythology. The concept was established, but the look was still a bit grungy and messy.
The new logo maintained the logo type and pegasus, but was simplified to make the name stand out. The tagline was adjusted to communicate very clearly what Quantum did for those who were not yet familiar. In addition to the logo, brand guidelines were created for consistent use of color, typography, patterns and photography.
Stable Mates are supporters of Quantum Leap Farm's herd of therapy horses. This was a brand new fundraiser for the Farm inviting donors to participate in a new way. A direct mail letter was sent with this 8.5 x 3.5 insert card and reply mail form.
Photography for Quantum Leap Farm website and communications pieces.
Step Up for Students
Dreams were meant to be fetched. Step-Up for Students helps children go after those dreams through fulfilling the promise of equal opportunity and empowering parents to pursue and engage in the best learning options for their children.
In collaboration with Charlie Diaz and Company Man Studios, my illustrations magically came to life creating a dream-like world on the classroom chalkboard.
Step Up For Students "Dream Catchers"
Company Man Studios
Company Man Studios is a full-service advertising agency in Tampa, Florida. On any given day, you can find one of their team members in the editing suite, designing motion graphics, drawing storyboards, or peering through a camera lens. In order to create a cohesive look on commercial shoots, we put together a simple t-shirt design that would not only look clean but feel great. If I'm being honest, I have two in every color.
Buddy Brew Coffee
Free Brew Card
Buddy Brew Coffee is a Tampa-based craft coffee roaster offering the most delicious caffeine kick in town. Their motto is "Brew Good. Do Good." and they showed their good side by giving away a free brews to any patron possessing this card.
Buddy Brew's brand embodies the hand-crafted touch, so kraft paper was the obvious choice for this project. The added bonus to working with kraft paper is incorporating white ink into the printing process which adds a pop of color and added dimension. Buddy's head makes a statement in this beautiful piece.
Quantum Leap Farm has two chalkboards perfectly suited to welcome visitors each day. Boards are updated regularly to welcome guests, participants, Family Fun Day groups or to simply add a little fun to the barnyard.
1. Wood Stain and carving on custom wood panel box canvas, 16 x 20
2. Wood Stain and carving on custom wood panel box canvas, , 20 x 20
3. String art horse head and custom box frame, 12 x 12